Jacqueline Magock is a Melbourne-based creative director working across advertising, design and visual culture. Her practice brings together campaign strategy, image-making and an understanding of how people connect with brands.

Her experience spans fashion marketing, ecommerce and on-set creative production. Working across brand teams and creative environments has shaped an approach that considers both the visual idea and the purpose behind it.

As the founder of Alabaster Studio, Jacqueline develops culture-led campaigns across still imagery, film and digital experiences. From concept and visual direction to casting, styling and execution, she works to create a distinct world for each project.

Her work sits between advertising and editorial, with projects across fashion, beauty, lifestyle and hospitality.

My experience across marketing, ecommerce, on-set production and creative direction has taught me how to bring an idea from its first brief to a finished campaign that people connect with.

As a creative director, I can shape the concept, develop the visual direction and bring together the right talent, styling and production team. I can lead the full campaign or join an existing team to help realise its vision.

— Jacqueline Magock